Exciting update
We're now officially a U.S. 501(c)(3) nonprofit
Eligible donors can receive tax deductions while helping us make fashion sustainable — and a little more joyful.
e.don Movement
A global initiative transforming fashion waste into hope, dignity, and opportunity.
Meet Don K
Our Cause Crusader
“When we carry together, we create change. When we create change, hope is reborn.”
92M
Tons of textile waste annually
100K
Don K sales target
Threads reborn. Impact worn.
Join us in giving clothes a second life, reducing pollution, and tackling child trafficking and labor in fashion.
Learn more about our missionFashion that gives back — to people and the planet
Three promises we keep with every garment we recover and remake.
Creating more jobs
Sustainable fashion boosts local economies and opens fair-wage opportunities in under-served communities.
Ensuring better health
Fast fashion relies on toxic chemistry. We design chemical-free, biodegradable clothing that is safer to wear and make.
Providing free education
Revenue from recycled fashion will fund a charitable fashion school — free education that changes the industry from the inside.
Fun fact: We are developing the world's first eduventurous game to make the fashion industry more sustainable.
Why we are doing this
Because a truck full of used clothes ends up in landfills each second.
The fashion industry cuts costs with cheap, toxic materials that also shorten a garment's life. Discarding clothes at this pace creates mountains of waste. Millions of tonnes are donated to Africa — yet about 70% still ends up in landfills in Uganda, Nigeria, Kenya and beyond.
Learn moreA look at these landfills
Transforming fashion by recycling used clothes
We are building a recycling facility in Africa to turn discarded garments into biodegradable fashion products.
- 100% recycled materials, biodegradable and eco-friendly
- Stylish, durable clothing you can feel good wearing
- Chemical-free alternatives to fast-fashion
Samples of our biodegradable products
Toxin-free, durable, and designed with care.
More pieces are on the way this year.
Help us fund the next chapter. Donate today.
Sustainable fashion is a movement
Friends walking with us
Christian Ministry Alliance — A registered 501(c)(3) that has endorsed our work and vision.
World Wide Weaving of Women — A global textile-art network partnering with us to grow a sustainable textile industry.
Birch Citadel — Pro bono legal support for our mission against fast fashion’s impact in Uganda.
SOULU — Our e.don Movement partner — turning waste into rebirthed clothing while fighting child trafficking in fashion.
Wear the change. Fund the future.
Every gift helps recycle waste, pay fair wages, and educate the next generation of fashion makers.